Sensitive skin taught me patience and precision.
I built Elements of Cho to create formulas that calm, hydrate, and protect without the irritation, overwhelm, or complexity I kept experiencing.
My hope is simple: that Elements of Cho becomes a place where your skin can begin again.
Audrey Wu, Founder
The Meaning of Cho
“Cho” (초) means beginning and beauty in Korean.It also nods to Carbon, Hydrogen, and Oxygen, the essential building blocks of life and skin.
Our Values
Climate-Adaptive Care
Formulated to protect your skin barrier, retain deep hydration, and soothe sensitivity in any climate.
Science-Backed Simplicity
Every ingredient serves a purpose.
Smart, science-led skincare designed to fit real routines and real lives.
Everyday Accessibility
Premium-feeling care, minus the price barrier.
Because effective skincare should be inclusive and attainable.
